The Sponsor Community

Why is the Innovation Challenge® unique? Each year, only a select group of industry-leading companies are granted sponsorship slots, providing students exposure to their favorite brands. Meanwhile, the Challenge attracts hundreds of teams from the top 100 MBA programs with students from more than 50 countries.

Watch our videos:

About the Innovation Challenge
Or visit our youtube page for more clips.

Why sponsor?

When your company joins the exclusive pool of Innovation Challenge sponsors, you will receive potentially groundbreaking insights and unparalleled recruiting opportunities from among the world's finest MBA programs. In addition, your brand will be recognized for opening up the executive suite to future leaders of the business world.

The Challenge Question

Working closely with our sponsor, Idea Crossing develops a well-framed question that articulates a particular issue or challenge. In addition, the sponsor typically provides background materials and research on the issue, to arm the students with as much information as possible.

Sponsor Goals

Below are examples of how previous sponsors leveraged the competition to create value for their organizations.

• Fresh Ideas: USPS used the competition to find innovative mailing concepts.
• Recruitment: IBM targeted the most innovative graduates for hire.
• Brand Exposure: Hilton sought to capture the brand loyalty of future business travelers.

2008 Sponsorship Opportunities

Final Round Sponsorship (SOLD OUT)
Your company will have the opportunity to ask a challenge question at the final round. You will receive responses from the top 10 Most Innovative MBA Teams in the World as decided by the online round.

Online Round Sponsorship (FEW slots left)
Your company will have the opportunity to ask a pressing innovation question during our online round. You will receive responses from over hundreds of MBA students from around the world.

For the a Sponsorship brochure for 2008 or 2009, please contact Anil K. Rathi at rathi [at] ideacrossing [dot] com or call him at +1.323.924.9080 x 101