Global Innovation Challenge

MARKETING

Category: MARKETING

Industry: Agribusiness

Sponsor: Syngenta
URL:  www.syngenta.com

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Do you and your team have what it takes to answer one of the questions asked by one of the world’s largest companies; a question where your ideas could have a global effect?  Then this one is for you!

 

Syngenta is one of the world's leading companies with more than 26,000 employees in over 90 countries dedicated to their purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to their customers Syngenta helps to increase crop productivity, protect the environment and improve health and quality of life.

 

Gardening products are used by end-consumers to decorate, maintain or protect lawns, gardens, borders, patio, pathways and other outside areas. Among the offerings are plants and seeds; plant protection, plant nutrition products and growing media. About 80 % of gardening products are sold through garden centers and hardware/home-improvement stores. The market for gardening products is largely concentrated in the US, Western Europe and Japan where disposable income and home sizes are larger but is expected to grow at the fastest pace in the emerging markets.

 

Syngenta has turned to the Innovation Challenge to help shape, which could be, the future of their business.  Can you help?

 

www.syngenta.com