THE WORLD'S FASTEST PITCH AND THE CHANCE TO MAKE YOUR INNOVATION INTO REALITY

In the fast race against climate change, tires can make all the difference.

This is an open innovation challenge for students, startups, academics and businesses. Bring us an innovation that makes tires more sustainable in some way. We are looking for ideas and solutions from all around the world and across all industries that can be put into production in our future premium tires offered to drivers around the globe. 

WHAT DO WE OFFER FOR YOU?

After pitching your idea in a car speeding on a tire test track, the winner will get to collaborate with the Nokian Tyres' top tire innovators to realize their idea as part of a premium quality Nokian Tyres tire.

We invite all the finalists to visit our test facility in Lapland, Finland and introduce their idea in front of a panel of judges from the top of the industry - in a way that you have never pitched before: during one lap on a tire test track. The winner of the challenge will recieve a monetary prize and a seat around the table where the next world's most sustainable tire is created.